Baby Steps

Baby Steps When a baby learns to walk, it’s a big step towards being independent. Walking is a major developmental milestone for a baby and almost all mothers remember when their babies took their first steps. It’s interesting to note that most kids make those early steps on tiptoe.

Parents are often anxious about when their baby will actually start walking, the time is different for different kids, mostly between 12-16 months.

From six months onwards, a baby gains muscle strength, synchronization and coordination of limbs to start sitting, rolling and crawling, leading to walking upright eventually. A baby can stand with support at about eight months and most babies take their independent first steps between nine and 12 months.

A baby’s leg muscles continue to develop while he masters sitting, crawling, rolling over and climbing stairs using hands. Each step adds to their building confidence and balance and by the time they are 14 or 15 months old, they can walk well.

They would need lot of encouragement and praise for being able to take their first big steps. You may also let your baby walk in front of you while you hold her hands, and give her practice to experiment with balance.

In India, some parents get walkers for babies as early as they are six-eight months old. Most of these parents tend to think babies are safe in walkers and that it provides good exercise for limbs and actually help them learn to walk. . Walkers may not be advisable for overweight kids. When in doubt, consult your doctor.

Some Tips:

  • While trying to walk by themselves they may lose balance and fall repeatedly, don’t panic.
  • Don’t force your baby to start walking by holding her hands if she is not ready. Some kids don’t walk till the age of 16 months or more.
  • From 12 months onwards, you can give your child push and pull toys to help him gain balance and confidence while they indulge in this play activity.
  • If your baby has started taking his first wobbly steps, it’s time to child proof your home. Keep important things, cosmetics, sharp objects, and risky furniture out of their reach when they start walking and make sure they don’t harm themselves when they take steps inside bathrooms, store room, etc.
  • Babies like to have fun at the stair case walking up and down, install railings for safety.
  • Open shoes/sandals are best bet for growing kids for their feet to take form and body weight.
  • You can also buy shoes which have light and sound for kids who have just begin to walk to make walking an interesting activity for them.

Republished with permission from MothersDelight.com, No. 1 destination for Indian Mothers with information, articles, blogs and a vibrant community on Pregnancy and Parenting.

Baby Sleep

Baby SleepSleep is crucial to a baby’s development. Newborn babies usually sleep for about 17 to 18 hours a day for the first few weeks and 15 hours a day by the time they are three months old. However, they hardly sleep for more than three to four hours at a stretch.

By the time babies are three months old, they tend to sleep more at night and stay awake longer during the day. But it’s amazing just how different babies can be – some sleep for hours on end, while others hardly seem to sleep at all. It’s important that your baby gets required sleep otherwise they tend to be grumpy and cranky.

Six to nine months is an age when your baby is becoming more physically active and learning to sit up, roll over and crawl, and she may get exhausted by the end of the day and need good sleep. Kids get overtired easily. When they do, they find it harder to get to sleep. Once you can spot if the baby is tired, you’ll be able to settle your baby to sleep before grumpiness sets in.

For babies, it is important to set bedtime routines early. Establish a specific bedtime, as well as consistent nap times during the day to regulate her sleep patterns otherwise they have a hard time falling asleep. Your baby needs to follow a regular sleep-and-wake-pattern and recharge with naps during the day.

One year old babies usually sleep for about 10 to 12 hours at night and napping twice a day for an hour and a half to two hours at a time. Keeping consistent times for bed and naps will help to regulate her sleep patterns and soon you will find that she actually enjoys a predictable routine.

Some tips:

  • A massage or a warm bath will relax her and induce sleep.
  • Read a bedtime story or two, sing a lullaby.
  • Make sure the bedding and temperature is comfortable.
  • You could buy a baby sleeping bag that is right for your baby’s age and weight.
  • Help your baby associate darkness with sleep, minimize light, noise and activity.
  • To encourage good sleeping habits, put the baby to bed drowsy but awake to make them learn how to fall asleep on their own.

Republished with permission from MothersDelight.com, No. 1 destination for Indian Mothers with information, articles, blogs and a vibrant community on Pregnancy and Parenting.

Consumer Insight

By Jayaram Rajaram

Most MBA-types (I’m one of these useless ones too! : -)) banter on about the importance of consumer insight in business. This term is highly overrated according to me, and several useless market research and consulting firms make hell of a lot of money by putting your customers and consumers into boxes. They use jargon like perceptions and preferences, perceptual maps and all sorts of nonsense to hide behind terminology that the common man can’t understand. Questionnaires seldom give you any insight and are a whole load of crap according to me (Pardon my language).

Now let’s cut to the chase so I can tell you what I understand consumer insight is all about. Recently we launched disposable diapers (Brildiapers) for babies. A lot of people saw the pack and asked me what I meant by the words ‘Consumer Insights –India’ on the pack. People were expecting me to say some big 4 consulting firm did this massive research etc. My answer was simple- consumer insights were MY insights as a customer who bought practically every single diaper brand in the market for my son (They were shocked!). I say it openly, NOT a single diaper in India was good enough for my son! So I had to import one that was reasonably good from the US (Still nowhere near the quality that we went on to acheive with Brildiapers Prime)! How do I say they were not good? I tried them ON!! I placed them one at a time as a lining for my underwear and wore each one on for a few minutes. The second test I did was to place each diaper over my mouth and nose and tried to breathe (Not with the same diaper that I tried on of course before you ask me! : -) ). Was I crazy?? NO…I was NOT doing this to launch diapers at that point, my baby couldn’t tell me that his diapers were not comfortable, so I decided to help him out (Simple isn’t it?). It’s called empathy and I would urge every parent to do this with products they use on their baby! Did this crazy exercise give me consumer insights? Did it tell me of a gap in the market for the discerning SEC A parent? You bet!

After my wife and I went through 15-20 different brands and sadly had to import one brand of diapers from the US, I asked myself why no company was manufacturing diapers for the discerning Indian parent who wants superior comfort for their baby? At one point it irritated me because, most of the brands were doing their best to keep prices low (Which is important for the bottom of the pyramid mass market in India) and were unable to use the more expensive materials they were using abroad. What did this mean? A huge compromise on comfort for ALL Indian babies! Even if a parent could afford more expensive diapers, the really good ultra-thin breathable ones were not available in the market!

Now that I had REAL first-hand CONSUMER INSIGHT as a parent, I went ahead and got my team to research in-depth and launch Brildiapers Prime- an ultra-thin, highly breathable, 6-layer, super-absorbent, rash-proof diaper made using world-class raw materials from Germany and USA, for unmatched baby comfort. Now my son is almost 2 and yes, he wears Brildiapers Prime Large!

In conclusion, I would urge my fellow MBAs, entrepreneurs and leaders to get out and become a consumer themselves rather than spend company money on useless market research. Get intuitive to identify unrealized needs and create markets if you will. Move from head to heart. Be obsessive about your brand; solve problems for your customers every single day.

Click here to read more about why brildiapers are special, thanks to first-hand consumer insights and real love that has gone into creating them, in the news!

About the Author:

Jayaram Rajaram is the Managing Partner of Bril and the Managing Director & Chief Dreamer of ELSA. Jayaram writes from his heart and about personal experiences. He writes about varied topics ranging from parenting to leadership and entrepreneurship. Now that you have read one of his intimate experiences with baby diapers, the least you can do is go to http://www.brilindia.com/bril_diapers_prime.php buy a pack, wear them yourself and report back to Jayaram with the results, or use them for your baby if you are a parent! LOL


 

Kakkooses – Did You Ever Know

The Making and Concept behind ‘Did You Ever Know…’ Sing-along Song and Viral Teaser Video:

Four Cousins – Raghunath Rajaram (Founder Aglet Design), Snehaa Sundaram (20), Nithika Sundaram (17) and Nishaant S Raj (13) got together on May 12th 2012 and decided to record a song just for fun. Raghunath had coined the line ‘Did you ever know that your Bum has got a hole…..’ many many years ago when he was in school. His friends found it grossly hilarious, but would always laugh and repeat the line. When he told his cousins this, they were amused and literally forced him to think about composing a song with this as the chorus! Snehaa, Nithikaa and Nishaant now couldn’t contain their laughter as this line kept playing on their minds. They got together at Aglet Design’sTM studio with Raghunath and let their creative juices flow! Nishaant the youngest of this group was thrilled to be the drummer for a song that made him roll on the floor laughing! Snehaa, Nithikaa and Raghunath joined creative forces to come up with the lyrics. Raghunath, the expert then sang, played the guitar and mixed before the gang of cousins invited the family to listen to their hilarious creation!

Jayaram Rajaram (Managing Partner, BrilTM), Raghunath’s brother was one of the first ones to be invited for the launch show which would then go on to create history. When Jayaram heard this song for the first time, his gut told him that this could make a very different and engaging teaser campaign for BrildiapersTM which would be launched in a few months. When he suggested this to Raghunath, they immediately concurred as they intuitively felt it would have an immediate connect with the audience. Why did they feel that way? Because they loved listening to and singing along with this mildly weird, below the belt number! Everyone who heard it loved it and couldn’t stop humming the tune and singing! We decided that these gut-based goose-bump moments shouldn’t be ignored, so they got acting.

There was a slight fear that they were working with an old brand with tremendous equity. The brand had a conservative audience, but at the same time they knew that unless they did something out-of-the ordinary no magic would happen and they would never be able to stand out of the clutter. While creating the teaser ad they decided, no matter how conservative a person is, he / she will secretly love this song! Another run-of-the-mill diaper ad would never become viral. This ad was in any case targeted at adults and parents (it’s also perfect for a cool parent to share it with a pre-teen child too for a good laugh, as humour enhances the communication between the parent and child). The idea was to get people singing along and laugh about common physiological aspects. Fun jokes like this are in any case a regular phenomenon between good friends and amongst close relatives in most families (though many will not openly agree they enjoy a good laugh about such topics). So…..

‘Did you ever know…..’: of course an adult knows about his / her human physiology, but what about your baby? That’s the subtle message that comes across towards the end. So the fun they had listening to the song and following the lyrics is gently pushed to a feeling of empathy towards their baby. In a nutshell, every human being knows what it feels like to wait outside a locked bathroom door, or the agony of not being able to pass stools- while babies are oblivious to these aspects, it’s up to the parent to ensure their baby’s comfort with the softest possible disposable diapers – Brildiapers! While most diaper ads talk only about the baby peeing we thought about talking about poo-ing- Just For Fun!

This campaign also fit well into Bril’s new positioning of Bril Makes Living Fun. It urges people to stop intellectualizing everything and just enjoy the song and video! If you liked it – share it. Make Living fun for everyone. If you didn’t like it – just buy Brildiapers anyway – once they are launched (As they are the best diapers in the world!)

(WARNING: This video contains lyrics that some may consider offensive. If you cannot let go and laugh this is not for you. Viewer and parental discretion is advised. Bril (Industrial Research Corporation) and its partners shall not be held liable under any circumstance, as you explicity agree that you are watching this video out of your own free will once you click ‘Play’)