Innovation in Marketing

Social Media Really Does Work-  Case Study

The following case study clearly reveals how innovation in marketing using social media is extremely powerful. The case study emphasises the importance of creativity and innovation and how marketing teams must look within and do for their brand what they would love themselves. Looking within, listening to your gut and acting upon it systematically is what innovation is all about. As more and more marketers debate the power of social media, what I say is that these marketers should not blame mediums for their lack of innovation and creativity. Social Media channels like Facebook, Linkedin, Twitter etc are mediums that will work for creative organizations and not for organizations that are trying to port traditional mass media / offline strategies online.

This case study that I present is a real one that I personally ideated for my company Bril (

It all started off with this simple nostalgic post of a Bril Ink bottle, that sparked the idea: Click Here to see this post that went viral.

Campaign: Bril Nostalgia Photo Contest (Click Here to See the first post announcing the contest)

Make people share their best and most loved school or college photo using an authorised facebook app that was setup on the Bril facebook page ( ).

GO TO and scroll down to see 100s of happy photos shared by participants. or just Click Here for the photo feed.

Objective of Campaign: To make Bril reconnect with parents / adults (Bril’s potential customers) who have used Bril Ink during their school days by leveraging nostalgia (a very powerful emotion) and Make Living Fun for all participants. A campaign that is all about the participant and his / her life.

Prize: Brilslate Android 4.0 Tablet worth Rs. 10,999/-

Campaign Cost: Rs. 20,000/- including cost of prize, facebook promoted post cost of Rs. 8500/- plus shipping and handling charges

Steps Participants had to take to Participate in the Bril Nostalgia Photo Contest:

In order to participate people had to:

  1. ‘Like’ Bril’s Facebook Page (The app ensured this was the first step that people had to complete before taking them to step 2)
  2. Enter their contact information (Name, Email ID and Mobile Number)- This built a good email and phone database that could be used later
  3. Upload a school or college photo that they felt was their best

The participants were informed that Bril will feature as many photos as possible, on the Bril Facebook page after affixing Bril’s Logo and a link to the photo contest.

While it was made clear that sharing their photo, tagging and liking were not mandatory and not at all a criteria to win the contest (Satisfying Facebook’s contest rules), participants were encouraged to Tag friends in the photo and others they loved, once it got featured, just to share the joy and Make Living Fun by rekindling nostalgic juices of their loved ones.

Campaign Result and Reach:

Bril received over 292 entries in 2 weeks.

People started participating for the fun of participating, and voluntarily and enthusiastically shared their photo and tagged all their friends (once it was featured with the Bril Logo and a link to the contest). This made the campaign truly viral as people were enjoying the process without worrying about winning.

Each person shared / tagged 10 people on average.

Our study showed that each person had on average 400 friends on facebook

So what was the campaign reach?

292 people X 10 people tagged on average per person = 2920 people reached directly

Let us say each one of the tagged people have an average of 300 friends who would have seen that tagged person’s photo

This makes the reach: 2920 X 300 friends/person reached directly = 876,000 people who saw the Bril brand, the contest and came to Bril’s facebook page

The real reach was even more because of the comments, likes etc that happened on each photo.

Cost per person reached:  Rs. 20,000/876000 = Rs. 0.0228 per person reached.

Leads generated as a result of this campaign: 292 (Only participants considered, but Bril’s lead capture system captured on average 10 leads more per day during this campaign (14 days) in addition to the participants)

Cost per lead captured: Rs. 20,000/292 = Rs. 68.49 per lead

Bril’s facebook fanbase grew from 12,000 fans to 20,000 fans in a matter of 2 weeks thanks to this contest

In comparison:

Average cost of a single 10cmX5cm ad in a leading English daily: Rs. 300,000 (Approx).

Approximate Reach (Not measurable): 300,000 people

Cost to reach: Rs. 1 per person with no real brand engagement

Max. Number of leads that a good ad generated (Based on an ad released in a leading national english daily  by Bril in September): 250 leads

Cost per lead: Rs. 300,000/250 leads = Rs. 1200 per lead

Bril’s Mission: To Make Living Fun for parents and children through world-class products, services and opportunities.

The contest was in perfect sync with the company’s mission as people started to enjoy the process of participation rather than play for the prize and started sharing good old memories with people they love, taking the Bril brand out to their friends and family happily.

Who’s Idea was it? In-house by Jayaram Rajaram, Bril’s Managing Partner, who is also the Managing Director & Chief Dreamer of ELSA Learning Private Limited. Jayaram is a hands-on innovator, entrepreneur who actually implements in his businesses, the innovation strategies that leaders, organizations and teams are taught as part of BrilArt@Work workshops ( ) .

Jayaram’s Linkedin Profile:

Campaign Executed and monitored by: Bril’s Social Media Partner Scion Social




Quitting is Easy!

The following is an email that I took out to my team of managers when a pretty senior manager quit during a transition period in my company. We had just promoted a long-timer to fill his shoes. The transition was basically a move from being just a stationery products company to a baby and children’s products company. There was a lot of pressure on the teams to get out of their comfort zones and start thinking like a start-up. There was pressure on managers and leaders to understand, align teams and deliver in unfamiliar territories and product categories.  I felt the message in the letter is very important for every leader in today’s challenging and uncertain markets. It’s more important to people who shift jobs at the drop of a hat and likewise companies that hire and fire. Stability in teams, innovation and sustained action is what sets Great companies apart from the Good ones.

I have changed all names in the letter to protect identities.

Subject of Letter (Email): Quitting is Easy

Dear Managers,

Firstly I would like to congratulate Sachin on becoming an Area Sales Manager. Sachin has not become a manager by default due to Hari’s exit, but because of his ability to solve important problems for the company, and his go-getter attitude. Sachin was a deserving candidate because he has a positive attitude and has shown the behavioural characteristics of a leader, with the ability to embrace change while sustaining and growing the heritage business also. At Bril, we try our best to give people within opportunities to grow, and as managers and leaders all of you should be looking at grooming future leaders. Make sure you are encouraging people below you to grow. Identify the guys who are ready to walk the extra mile and give them added responsibilities. Allow them to fail as long as they are diligently and ETHICALLY taking action. Sachin, so far you have done well to get where you are, but I sincerely hope you realize that this is the beginning of your journey. Do not allow this promotion to get to your head. Stay focussed, grounded and positive. Think big, motivate and work with your team to take this company into the future successfully.

You must be wondering why the subject ‘Quitting is Easy’?

Yes, the point I want to make through this email is that Quitting is the easiest thing that all of us can do. True leaders, in fact the greatest leaders of today are people who didn’t quit when there was pain, when times were tough or when there was change or transition. Steve Jobs was thrown out of his own company, but he never gave up pursuing his dream. His positive attitude and drive made the universe conspire and give him back his company on his terms. Apple nearly went bankrupt at one point, but Steve Jobs knew it in his heart that one day it would be the best and most sought after company in the world. He never stopped working on his dream and the rest as they say is history. Ask anybody who has worked with Steve Jobs and they will tell you that he was a tyrant to work with, but the people who stuck on have become millionaires (Some even billionaires), because they kept a positive attitude in the toughest of times and kept taking action day in and day out for many many years till success was inevitable.

Leaders of tomorrow will be people who sense an opportunity today, in times of change, maybe even adversity and take it as a challenge to seize the opportunity that every change or adversity brings along with it. Bril today is at an inflection point of tremendous growth. All of us are fortunate to be in the positions that we are in today, as I believe in my heart that this company and brand is going to scale unimaginable heights. I include myself in being fortunate, as it is only divine grace that puts us in a place of opportunity and surrounds us with people who are going to create the future. This is a time that I am going to be harshest on the people who I believe can deliver, but are being pulled back by their negative mindset or maybe lack of systematic action. I will be harsh if I sense that you or people in your team are not pulling up your socks and working your butts off (Pardon my language). I will not tolerate excuses; I will not take NO for an answer. The products identified as the future of the company HAVE to be sold, and sold in the tune of several hundreds of crores in the years to come. This has to happen without sacrificing on or while achieving growth in the stationery business. What does it take? More number of hours of work, supreme time management abilities, dealing with more rejections in the market, motivating the right team members and good old dedicated action (New distributor appointment, Primary, primary primary, secondary, secondary preschools, apartment complexes, flier distribution……..again and again and again focussing on the new products daily and making it a part of your and every team member’s daily routine like they do for stationery products and more). So in this mail I want to make it very clear to you that when I scream at you, I scream for YOUR growth, so you can achieve your full potential and make the company grow. A parent only screams for the benefit of their children, a guru only reprimands the brightest of students (There is no ulterior motive!). Please don’t prove me wrong, as I believe that this team is the brightest and most capable team we have ever had at Bril in all these years. During this time, those who are weak hearted and cannot see a bright future here will leave. That is fine, but what I would like to emphasise is that QUITTING IS EASY. It is the easiest thing any of us can do. Believe me that I will not rest till Bril is a huge force to reckon with- I believe that this is my life purpose. Stay here, if you share the same passion as I do, or we can be good friends and you can move on. Having said this, I honestly believe that each and every one of you I am mailing today has the capacity to lead their respective teams and this company to great heights. I sincerely hope you believe in yourself too. Who says there will be no problems along the way? Great leaders are those who love the challenge and convert problems into opportunities.

So, the message I would like to drive home in a nutshell is……

  • Quitting is easy- that’s why quitters never grow. They normally start and quit all the time so they never really achieve success in anything they start (Most ordinary people are quitters). Leaders are persistent and keep DOING till they achieve their goal (No matter how many months, years or lifetimes it takes).
  • You fail only when you Quit.
  • Believe in yourself
  • Always have a positive attitude
  • Genuinely be good to people. Show them you care, but reprimand when it is due. Be fair even when you reprimand.
  • Don’t lose that fire in your belly EVER!
  • Great things happen when small actions are taken on a daily basis
  • Don’t wait for that big deal. Win a small deal everyday

I am hoping and praying that this is the dream team that will take Bril to stratospheric heights in the years to come.

All the best.

With Love,

Jayaram Rajaram

Managing Partner – Bril

Managing Director & Chief Dreamer

ELSA Learning Private Limited / /

This post is as important for children, who will be future leaders, as it is for adults. Not quitting, and being persistent will surely Make Living Fun in the long run. As parents, let us try to instill resilience and a Never Say Die attitude in our children.



Is Innovation & Creativity Mere Lip Service in Organizations?

By Jayaram Rajaram

How to create and sustain an Innovation Culture in your Organization?

I have interacted with many-a-CXO over the last 10 years in business and almost every single time I have heard the words ‘Innovation’ and ‘Creativity’ being used. While I find that there is unanimous vote when it comes to the importance of innovation, it’s the MBA-clan and managers who sit inside boxes that are talking about the urgency to innovate. While the desire to innovate is a good starting point, most leaders and teams seem to just get stuck with the desire alone. Unfortunately most Business schools stifle creativity and innovation by equipping future leaders with analytical tools designed to mitigate risk. Innovation and creativity can never happen when leaders tread cautious paths. Time and again people say they want innovation but are even scared of embracing a slightly off-beat advertisement campaign maybe in a not-tried-before media vehicle; leave alone allowing collaborative creativity that is required in creating innovative products, innovative distribution channels or coming up with innovative solutions to sales or operational challenges and most importantly to people issues.

Over the years, I have been tracking companies that have excelled despite recessionary environments, with customers falling over each other to buy their over-priced products. Yes, the first company that comes to everybody’s mind is Apple then there’s 3M. Yes, Google gives its employees time to pursue their passion and allows them to fail. While this is a very good step forward for innovation and has yielded great results, why do so few companies come to our mind when we think of the word ‘Innovation’? I am not saying that there aren’t more companies that have taken the innovation pledge seriously. There are a few hundred companies that are continuously creating the right environment to nurture creative thinking amongst employees and their customers and shareholders are rewarding them with premium margins and share prices. But the point I am trying to drive home is that, in order to be able to create, nurture and sustain an innovation culture, the right leadership is required. I am sad to say that many companies are stuck with leaders who have suppressed their own intuition for way to long and have prevented anybody else to get creative in the true sense.

Before I offer a solution, let us analyse why Apple has been so successful? In my opinion it is because their products were designed with the arts in mind. Arts are more human, arts have a heart and Steve Jobs was inspired by Calligraphy, Zen and simplistic design- the arts. He intuitively built products that he would love, rather than asking customers what they wanted. Asking customers what they want only gives you iterative improvements and rarely radical innovation (I am so happy Steve Jobs came along, as finally people listen to me about meeting unrealized needs!). Steve Jobs honed and acted upon his gut because he got in touch with his core through Zen meditation. More importantly he had the guts to defy corporate risk aversion and create & take-to-market products that revolutionized the world. . How many CXOs have such gumption to stand out and say the buck stops here?

Now that the problem is clear, what can be leaders do to enhance and sustain creativity and innovation in their organizations? While you don’t find a Steve Jobs every day, every single organization can take the following steps to nurture creativity within.

  1. First and foremost every leader must give employees opportunities to realize that they too have a creative side. Not only by acknowledging and accepting suggestions and ideas from even the junior-most employee, but by acknowledging talents in the arts.
  2. Leaders and Talent Heads must start recruiting people who have pursued some art form like music, dance, visual arts etc. as they would understand how the arts have the ability to impact people at their core, and apply it to their work- if given the right environment and opportunities.
  3. Try to create opportunities for people to look within and de-stress. This could include meditation sessions, exposure to creative arts performances by musicians, dancers, artists and maybe even cooking sessions, photography, drama sessions etc.
  4. Incorporating a system whereby employees, especially leadership teams interact and attend workshops conducted by real creative geniuses, to understand the essence of tapping into their innate creative zones and understanding how to create the correct environment for innovation to happen.
  5. Get new perspectives by engaging in and also helping your employees engage in creative interests (even during work-hours whenever possible), to understand the emotions that they feel while doing so. These are the emotions that should translate into products and experiences that the company offers to its customers (Remember- that’s what Steve Jobs did). I call it taking advantage of your goose bump moments to intuitively know what makes people tick. I’m hoping your employees and customers are people, if not this may not work J
  6. Cut-out power-point presentations and focus on real idea generation and open-ended brainstorming sessions. Encourage people to move from head to heart in every meeting. Believe me customers are fed-up with information overload and want to work with companies that are more human, while delivering results of course.
  7. Encourage people to dress-down and meet customers like they meet friends (This is innovation in sales). This is a pet topic of mine and will tell you more about the importance of this in a separate post.
  8. Encourage action and systematic action to put creative ideas into real-world action. Nothing happens without systematic action and even the best and most creative ideas will remain just that-brilliant ideas without leaders who ensure they are acted upon.
  9. Last but not least, allow people to take risks and FAIL!

About the Author:

Jayaram Rajaram is the Managing Partner of Bril, a company that works on a Mission to Make Living Fun for its customers and consumers, through its world-class school stationery, baby and children’s products. For more information about Bril please visit  (Bril’s Facebook  Page: . Jayaram is also the Managing Director & Chief Dreamer of ELSA Learning Private Limited, a human development company that works towards nurturing and enhancing creativity amongst children and adults and also helps organizations take innovation seriously through its BrilArt@Work offering. For more information about BrilArt please visit


There’s More to Life than English!

Last night I watched the Movie ‘English-Vinglish’ and it took me back to my school days, though the memories evoked strong yet mixed feelings. I come from a traditional tamil-brahmin family where we still speak a lot of Tamil- Thankfully. I went to an International school which I loved, and owe a lot to; but one thing that I wish would change in that school and many international and mainstream schools with a colonial hangover is the attitude towards The English language (specifically to people who cannot speak the English language very well). More than school managements it is an unwritten law that only children and parents who speak ‘good English’ are cool amongst some teachers and peers! God save a child who accepts that he/she speaks only their mother tongue at home! Now I am proud to say that I speak primarily in Tamil with my 2 year-old son, because he’s going to learn English anyway. Not for a moment do I debate the importance of English as an essential tool for communication, but it’s the self-deprecating, belittling attitude of many-an-Indian that we must join hands to change.

When I watched that movie, I realized that as a child growing up in cosmopolitan Bangalore even I have been guilty of laughing at, feeling a tad embarrassed and correcting my mother and grandmother when they didn’t speak this foreign language the way it was meant to be spoken (I know many of us are guilty of judging people by the way they speak English, which we should stop immediately). In fact my grandmother doesn’t speak English at all, and she was surrounded by her children and grandchildren who would only speak in English amongst themselves many-a-times. My heart goes out to the poor lady, who silently accepted her position, and probably even felt proud that her children were so fluent at the English Language (Though she would have yearned to be able to communicate better with them). As we bring up our children, whether we as parents can communicate in English or not, it is important to keep reminding them that this is a foreign language that is important to learn, but what’s more important is to see and appreciate the goodness in people (especially those who are closest to them).

As I type, I am still wondering how, as a parent I am going to teach my son that not speaking English in a perfect manner (What is perfect? There probably is no perfect anyway) needn’t be an embarrassment or a reason to rebuke. I urge every parent to happily teach their children their mother tongues and English, Sanskrit and maybe even Chinese, so we can celebrate India’s and the World’s diversity, instead of being embarrassed by our own languages. Let us take a cue from some first-world countries like Japan and Germany, which have achieved great technological advancements even without being able to communicate in the English Language. Communication transcends language barriers if we move from head to heart. Let us join hands to Make Living Fun for everyone because THERE’S MORE TO LIFE THAN ENGLISH!!!

About the Author:

Jayaram Rajaram is one of the Managing Partner’s of Bril, a company that works on a Mission to Make Living Fun for its customers and consumers, through its world-class school stationery, baby and children’s products. For more information about Bril please visit

Please support our Cause ‘There’s More to Life than English’ by clicking on this link Just sign up using your Twitter of Facebook login details, support and then share on your wall. Thanks a Ton!!

Winter Vacations: Why Your Family Should Take One

Winter Vacations: Why Your Family Should Take OneEach year, a large number of families make the decision to take a winter vacation. Despite the fact that a large number of individuals do vacation during the summer months, there are even more families that do not. Which type of family are you?

There are a number of reasons why a particular family may be unable to take a family vacation. One of the most common reasons involves the cost. Unfortunately, many individuals mistakenly believe that a vacation has to be an extravagant adventure. It doesn’t matter whether you travel to the closest amusement park, camp overnight at a state park, or travel around the world, each can be considered a winter vacation.

In addition to the cost of a vacation, a large number of families are unable to take a family vacation due to their busy schedules. Winter vacations are popular because they are often the only time that a family can take a break from their daily activities. If you are able to set aside time, whether it be three days or three weeks, you are encouraged to schedule a winter vacation with your family. Doing so has an unlimited number of benefits.

Perhaps, the greatest benefit of scheduling a winter vacation with your family is the amount of time that you will be able to spend together. In this day in age, many families are rarely able to spend time together. Long work hours, homework, and busy sports schedules often prevent a family from enjoying dinner or other fun activities together. In some cases, a winter vacation is the only way that a family can spend uninterrupted time together.

The relaxation that a winter vacation will provide your family with is another benefit of scheduling one. Today, children must operate and function differently than they had to in the past. School age children are often bombarded with large amounts of homework, on a daily basis. This homework, along with active sport schedules and pressure to be the best, can be difficult for children to handle. A winter vacation may provide them with the rest and relaxation that they need and deserve.

In addition to your children receiving relaxation, it is quite possible that you and your spouse could as well. It is true that children have a lot of pressure placed on them, but so do parents. Scheduling a winter vacation with your family will give you the opportunity to forget about work related issues and home cleaning. These are some of the problems and issues that only a winter vacation could cure.

If you are interested in scheduling a winter vacation, you and your family are encouraged to pick a destination together. Selecting a winter vacation destination as a family will enable everyone to have access to fun filled activities. In addition to selecting the perfect family vacation, your children may experience a feeling of importance. This feeling of importance if often generated from having an input on a large decision, such as your next winter vacation destination.

As previously mentioned, a large number of activities can be considered a winter vacation. If you are interesting in taking a vacation this winter, you and your family should take the time to find the perfect winter vacation destination. Why would you want to continue to spend your winters around the house, especially when everyone could be enjoying themselves away from home?

Do you want win a FREE vacation to Disneyland, Hong Kong in December 2012?
CLICK HERE to find out how.

Bril® Designer Geometry Boxes

Bril Designer Geometry Boxes

Bril® has launched India’s first designer geometry boxes- Geomate Smart+ and Geomate DX. Boys and Girls can now feel proud of owning these pieces of art inspired by geometrical shapes and the kaleidoscope effect that brings out geometrical shapes in vibrant hues and colours!

At Bril® we realized that most geometry boxes in India either looked drab and boring or bright but boring. We saw the same old reds, yellows, blues and greens with the typical images of the protractor, compass and ruler again and again. We were sure that students would be bored of this, and as always, Bril being the trend setter, set out to Make Learning Fun™ and thereby Make Living Fun™ for young school going boys and girls. The result- Bril’s Designer Geometry Boxes range!

Without doubt we have used the highest quality of plastic, metal and other parts in these designer geometry boxes. All this so, students can enjoy the highest levels of accuracy for stress-free peak performance in class!

Now students can show off their colourful designer Bril® Geometry Boxes on their school desks.

Bril Designer Geometry Boxes

For more information, visit

Why the Bril Reseller Program is Much Better than Other Home-Based Business Opportunities

“Hey Hey Bril, before you start…”, Queschy shouts

“What the hell is this Bril Reseller Opportunity you keep talking about?”

Bril replies, “Queschy, my friend, you have not changed a bit in all these years! Will you please let me get my thoughts together first? I am pooped after a long drive through congested roads. Don’t you worry I will patiently answer all the ‘Queschions’ you have about my cool Reseller Program 🙂”…..”Ok, Ok, I can’t wait Bril, tell me what it’s about”, Queschy interjects.

Bril: Ok, Queschy my pal here goes……The Bril Reseller Program is designed to help individuals (people like you) supplement their mainstream income or to generate their first income by starting a home-based business. The Bril Reseller Program gives individuals resale rights for world-class Bril products. So, in a nutshell, people can buy and resell amazing Bril products in the Baby, children and home niche that they and their children love to use themselves. Resellers can purchase the products at discounted reseller prices and resell (or get them drop-shipped to their customer), or sell using their unique reseller links (online) to earn commissions.

Queschy with your permission I will make this a blog post since NOBODY can ask as many questions as you, and I am sure this will help many people who are considering my opportunity (The Bril Reseller Opportunity!). “Sure Bril, of course you can do that, but stop pulling my leg 🙂 ”, Queshy exclaims grinning and fondly punching Bril.

Thanks to Queschy my friend, who made my life miserable with a zillion questions that I have written this blog post that will help you, a prospective Bril Reseller (Like Queschy) make that decision of ‘Should I’ or ‘Shouldn’t I’ easily. I understand that you may have tried several so called ‘business opportunities’ that make claims that most people never ever achieve. The Bril Reseller opportunity is unique, because it is simple and stupid (Not ‘bad’ stupid but ‘good’ stupid, ‘cos simplicity is what makes it work for people!). You buy Bril products and sell them- That’s it! If you work at it and sell one product that’s how much you earn. You sell nothing, you earn nothing. You DO NOT have to recruit people, you DO NOT have to build a down line, you DO NOT have to buy products every month to remain a Bril Reseller AND Most importantly The Bril Reseller Program is NOT MLM (Multi-Level Marketing)! We have worked hard to remove any possibility of some rotten eggs (selfish resellers) in the system from taking advantage by recruiting and forcing people to buy products that they don’t need, for their benefit (read: commissions).

Now back to my dialogue with Queschy……

Queschy: “Bril, Ok I get it, so how is it so fool proof? Do I need to buy anything at all to become a Bril Reseller?”

Bril: Good question Queschy. The main reason Bril Resellers never ever lose is because, the only mandatory investment that they EVER have to make is an initial purchase of at least Rs. 4,400/- along with a completed reseller application form. They can fill out the reseller application form and purchase online on or print the form and submit it with a cheque offline. Now, the best part is that you can choose the Bril products that would be useful to you or wish to resell, as even your first purchase will be at the discounted reseller prices! So do you see that there is absolutely no downside or loss? Even if you don’t sell a single product after that, you have just purchased some lovely Bril products that you and your children will enjoy using. If you do start selling, which is what we hope you will do, you can start enjoying a handsome supplementary income!

Queschy: “What if I make the first purchase and decide to either use these products or resell it to someone. Now don’t I have to buy more?”

Bril: Hmmm Queshy, you’re too much! How will you make any money if you never buy again? You sure have to buy products if you wish to sell them, but there is no minimum purchase requirement or monthly purchase criteria whatsoever! So if you get an order from someone, you could collect a cheque or cash from that person for sale at the MRP. Once you get the cash (or before you get the cash- that’s your choice), you will have to send a cheque to ‘Industrial Research Corporation’ i.e. to Bril, for an amount equal to the discounted reseller price for the product you wish to purchase (The one you have sold to your customer). Once the cheque is realised we will ship the product to you or directly to your customer if you wish. Simple isn’t it?

Queschy: “You keep saying ‘Reseller Price’, what is that?”

Bril: The reseller price is a discounted price at which resellers (you) can buy select Bril products. The reseller prices are typically between 20% or occasionally more than 20% lower than the MRP (Maximum Retail Price). This enables resellers to buy at lower prices and resell at MRP. For example if the MRP of a product is Rs. 1000, and the reseller price for this product is 20% lower than MRP, the reseller can buy it at Rs. 800 and sell at Rs. 1000.

Now, for example if a reseller buys the Brilrider for example at the reseller price of Rs. 3192/- and resells it at Rs. 3990/- (MRP), he/she would make a profit of Rs. 798/- on that one sale! How much you sell and how much you make will be a by-product of the systematic efforts you put in to build leads and convert them in the online and offline world.

Queschy: “You mentioned something about the unique reseller links, what’s that?”*

Bril: Smart boy Queschy! Now you’re asking some smarter questions (*Grins and winks*)! When you become a reseller (That is complete application formalities and make your first purchase), you will get a Username and Password (Automatically if you register and make a payment online, or after a few days if you register/pay offline). This username and password will give you access to a ‘Business and Marketing Tools Page’ and a ‘Reseller Back Office’ on my site . In the reseller back office you will be able to access your URLs (Links) to and individual product pages on with a code that is unique to you. You can use these links in your website / blog or any email marketing campaigns that you do. If a person (customer) clicks on your link and buys any Bril product, you will earn a commission of 10-20% (Or commission based on prevailing reseller commission structure). You can track these commissions in your Reseller Back Office! Cool right? Before I forget, Queschy – NO SPAMMING! Please do not buy some stupid database and email your link to people you don’t know (I will remove you from my Reseller list if you do). Spam is a serious problem and won’t get you much business either- in the long run…….”Yes, Bril I know. Don’t you worry, I will use my link only on my websites, blogs and review sites. And Yes, I will email only people I know or people who Opt-in to my mailing lists or ask me for information about Bril products!’

Before you ask, the ‘Business and Marketing Tools’ page will give you access to original Bril printable and digital marketing collaterals and information that will help you become more successful as a reseller. We also recommend some third party tools that you may or may not wish to use to generate more leads and sales.

Queschy: “If I recruit someone under me will I earn a commission when they buy or sell Bril products?”*

Bril: Now this is the most important reason why the Bril Reseller program is different from the other programs and is much better than any other home-based business opportunity. The answer is No. If you refer someone in the offline or online  world you WILL NOT earn a commission for their purchases OR sales.

Queschy: “Why won’t I earn a commission when a referred reseller buys or sells products?”

Bril: Good question. Remember I told you, that this program works only because it is NOT MLM. Resellers only make money by buying and reselling bril products. Everyone gets a fair chance as everyone is on the same level. Just like there are many shops there may be many resellers, but everyone has an equal chance of succeeding if they put in efforts. The Bril Reseller program is one of the most ethical, honest and real business opportunities in the world.

Queschy: Bril if you keep appointing resellers won’t there be too much competition?

Fantastic question my friend. India has over 1 billion people. As a reseller based in India you can sell to anyone anywhere in the country. Even if we appoint 1 million or even 10 million resellers you still have more than 240 million middle class buyers (customers) available if you use the power of the internet. So stop worrying and start selling!

Queschy: “Bril, your program is pretty cool I say! Now for a last question for the day. What if a person joins the reseller program by clicking on my reseller link, do I make a commission if that person buys/sells something with his/her link online?”

Bril: Queschyyyyyyyy NO! I told you right in the beginning, the Bril Reseller Program is NOT MLM!

“Ok, ok, Bril, I get it, I was just pulling your leg 🙂 stop shouting now, let’s go for a cup of coffee. Once done I will fill out the application form and give you a cheque for Rs. 4400/- or more based on which products I wish to buy (hmm or I may decide to buy online using my credit card, debit card, cash card or net banking). Hmmm actually I might just buy one of each- One Brilrider and a Brilbooster for my 1-year old son, 1 Bril Stationery kit for my daughter and a Brilslate for myself! ”, shrieks Queschy.

Queschy: “Oops, what will I resell then? If I use all of them?”

Bril – “Relax Queschy, I told you you could buy more when you have a customer willing to buy from you! Now just enjoy the products first”

Queschy, “Oh ya, got it! 🙂

Intuitive and Egoless Leadership:

By Jayaram Rajaram


As I was writing a casual email to the CEO of a big multinational organization, I realized that this may be of interest to the world.

The whole world is discussing Steve Jobs and how he defied all the rules and intuitively navigated Apple to what it is today.

How did he do it? Most people would say that Steve Jobs is an aberration or an outlier. No doubt they are right in saying that, but what we need to ask ourselves is whether there is a ‘little bit of’ Steve Jobs in each one of us and ‘is there a Steve Jobs who is waiting to be found in every organization’?

Can teams communicate in an egoless manner, breathe right and soul-search to identify their Steve Jobs and back him/her to the hilt?

Is market research just telling us what the average customer/consumer wants? Is this making organizations and products mediocre?

Isn’t it up to leadership teams to chart a course that brings about disproportionate results through whacko innovative ideas/products /offerings?

Shouldn’t all this be done ethically rather than baseless innovation like what happened with CDOs (Collateralized Debt Obligations) by greedy leaders that led to the financial crisis that the world is still battling?

My take on it is that if teams function in an egoless manner, leaders start breathing right, communicate well and start searching for this person or people who want to change the world, and back them to the hilt, every organization has the potential to move from good to great. Over the years, the corporate world has laid so much emphasis on data and risk-mitigation that the fun of real entrepreneurship has vanished. Our objective as leaders should be to bring back the thrill and results of entrepreneurship by encouraging intrapreneurship in every team. This can only be done by identifying entrepreneurial leaders who function in an ethical and transparent manner.

Why did I say breathe right and what does it have to do with leadership? Did you ever wonder how intuition works? It’s only our breath that we have control over, and the breath controls our brain, heart and nervous system. Scientists and specifically neuroscientists are now validating this link between breath-heart and brain functions, but several wise men knew this long ago- though experientially. FMRI scans now show that breathing in a particular way activates certain portions of the brain. So role-specific and activity specific breathing is now becoming a reality for enhancing leadership performance, as validation using new-age technology is possible. Quantum physics is trying to locate the One Source that we call God and is slowly moving towards saying God is within us- ancient wisdom and spiritual leaders (across religions) knew this many centuries ago experientially and accessed the one-source through meditation and prayer. People are slowly realizing that what manifests in reality is consciousness or what we individually and collectively think. Dr. Mani Bhaumik’s ‘Code Name God’ addresses the union of science and spirituality beautifully and in a non-religious manner.

We live in very interesting times where possibilities are endless. So whether we intellectualise this or not, leaders must unclutter their thoughts and start taking time off to breathe right and meditate, to intuitively navigate their teams through unchartered territories to succeed in this ever-changing and complicated world.

About the Author:

Jayaram Rajaram is one of the Managing Partner’s of Bril, a company that works on a Mission to Make Living Fun for its customers and consumers, through its world-class school stationery, baby and children’s products. He is also the Managing Director & Chief Dreamer of a human development company called ELSA Learning Private Limited that offers experiential art programs for children and infuses creativity and innovation into organizations.  Jayaram writes about varied topics ranging from Leadership to Innovation to Parenting. All his posts are a result of his personal experiences of over a decade at the helm of Bril, a products company and ELSA, a services company.


5 Amazing Facts About The Bottle Nose Dolphin – That You Can Teach Your Child Today

Here’s something you can teach your child today. Introducing…

“The Bottlenose Dolphin”

Bottlenose Dolphin

Did you know…

1) Their moans, groans, squeaks, whistles, and grunts can sound as if they’re a heavy metal band. But bottlenose dolphins make their own kind of music. server address . Many of the sounds they make could be imitated by holding a balloon tightly by the neck, then letting the air out faster and slower.

2) Bottlenose dolphins send messages to one another in different ways. They squeak and whistle and use body language—leaping as high as 20 feet (6 meters) in the air, snapping their jaws, slapping their tails on the surface of the water, and even butting heads.

3) So what are they trying to tell each other? They can alert each other to possible dangers, let others know there is food nearby, and keep track of others in the group. Nasal sacs inside the dolphin’s head are what make it possible for the dolphins to vocalize.

4) Blowholes located in their heads open and close, allowing the dolphins to breathe. (Being mammals, dolphins have to come to the water’s surface to breathe, just like you.)

5) Dolphins also produce high frequency clicks, which act as a sonar system called echolocation (ek-oh-low-KAY-shun). When the clicking sounds hit an object in the water, like a fish or rock, they bounce off and come back to the dolphin as echoes. Echolocation tells the dolphins the shape, size, speed, distance, and location of the object. Each individual dolphin seems to have its own signature whistle, but the sounds we can’t hear may be the most important.


Source: National Geographic Kids – CLICK HERE for all 18 facts about the Bottlenose Dolphin, photos, videos, maps, create an e-card, or print a picture of this magnificent creature.


BrilSlate Review: Stress-Test, Battery, Video Clarity, Speed, Built-in USB, Games, Multitasking, and Lots More…

Gadget Guru Sakthi Takes the New BrilSlate Adroid 4.0 ICS on a Stress-Test-Ride!

After a gruelling stress-test of the new BrilSlate Android 4.0, Bril’s in-house expert Sakthi lists 10 super-qualities of BrilSlate that he loves!

1. Video clarity: Video clarity really excellent when compared to most tablets available in the market.

2. Battery Back Up: When working in offline mode batter-life is around 9 hours 40 minutes. When surfing the net the battery lasts for 6hours 20minutes

In my opinion this is the best power performance in android platform.
~ Sakthi

3. Device Heat: One of the very few tablets that doesn’t heat up even when watching a full movie without a break. (Tested under standard family-viewing, non-ac conditions.

4. Built-in USB on the go. What’s really amazing with the Brilslate is that it supports upto 500gb external hard disks.

5. Internet: Most Indian languages are supported by the browser. Youtube videos stream effortlessly and all Social Networking sites can be accessed easily using the Opera Mini browser.

The highlight is that Skype video calls (with the front built-in camera) works wonderfully without hanging.
~ Sakthi

6. Touch Screen: The touchscreen is amazingly responsive and feels great!

7. Multitasking: 12 parallel applications were run and used while testing without any indication of slow-down or hanging.

8. Games: It supports motion sensor, gravity sensor and graphical 3d games. (Caution:- You will definitely get addicted to playing games with your BrilSlate)

9. Business: Stock market in your finger tips, internet banking, currency, weather, location on google maps,  Adobe reader for pdf, Email on the go -no limits on number of accounts you can manage. MS office  -Create, edit, copy and paste in excel, word and power point using kingsoft office which can be downloaded free from play store available in Brilslate. What’s more, ownload over 5 million apps available in the play store. (Note: most of the branded Android tablets do not having play store.)

10. Last but not least Direct Google Voice search because  “GOOGLE comes after GOD in knowing everything” 🙂

The BrilSlate can be purchased online at